# Rather Good Marketing

> Fractional CMO and interim marketing leadership for consumer, luxury and beauty brands — without the overhead of a full-time hire.

## About

Rather Good Marketing is a fractional and interim marketing leadership consultancy founded by Kate Hughes. Based in Melbourne, Australia and London, UK, the firm provides senior CMO-level strategy and execution for consumer, luxury, and beauty brands across Australia, the UK, and ASPAC.

Kate Hughes has 20+ years of experience in consumer, luxury and beauty marketing, from L'Oréal to luxury jewellery, major retail partnerships and growth-stage beauty brands. In-house, fractional and embedded across Australia, the UK and global markets. AI-fluent across multiple tools, from content and creative to analytics and automation.

## Services

### Fractional CMO
A senior marketing leader embedded in your business part-time — typically one to three days per week. Strategy, team and agency management, plan ownership, and accountability to commercial outcomes.
- Typically 3–12 months
- 1–3 days a week or as needed
- Full CMO scope

### Interim Marketing Leadership
Immediate CMO or Head of Marketing level cover when your marketing lead has left. Step-in leadership that maintains momentum and ensures the business doesn't lose strategic ground.
- Available at short notice
- Full or part-time
- 3–6 months

### Marketing Reset
A scoped engagement: brand audit, channel reset, go-to-market plan, or commercial review. Defined scope, fixed fee, clean handover.
- Fixed scope and fee
- 4–12 weeks

## Sectors and Expertise

- Consumer and luxury goods
- Fine jewellery
- Beauty and personal care
- Ecommerce and DTC
- Digital and ecommerce operations
- Retail and wholesale partnerships
- Growth-stage consumer brands

## Brands and Experience

Work includes engagements with L'Oréal, David Jones, FOREO, Kennedy, GRAFF, Rolex, T.U.K / Ellette Beauty, Asahi, bp, Clemenger, AKQA, Paul Bram, Marks & Spencer, and MATCHESFASHION.

## Ideal Clients

- Businesses whose CMO or Head of Marketing has left and need immediate strategic cover
- Brands that have grown but plateaued, where marketing feels fragmented
- Companies with a full marketing team that isn't performing to potential
- Organisations needing senior marketing judgment without the full-time headcount
- Revenue typically between $2m and $50m
- Prestige, luxury, or beauty brands

## Location and Availability

- Melbourne, Australia (in person or remote)
- London, United Kingdom (remote)
- Remote across Australia, UK, and ASPAC
- Response within one working day

## Contact

- Email: kate@rathergoodmarketing.com
- LinkedIn: https://linkedin.com/in/katehughes211
- Website: https://rathergoodmarketing.com

## Blog

Rather Good Marketing publishes insights on fractional CMO leadership, marketing strategy, and the consumer, luxury and beauty sectors at https://rathergoodmarketing.com/blog.html

## Engagement Process

1. 15-minute no-obligation conversation to understand the situation
2. Sharp diagnostic within two weeks — what's working, what isn't, connected to commercial outcomes
3. Hands-on work where needed, with the goal of leaving the team stronger

## Pricing

Available as a day rate, fixed-term engagement, or a pre-purchased block of hours drawn down as needed.