Rather Good Marketing — Fractional CMO for Consumer, Luxury & Beauty Brands
Senior marketing leadership for consumer, luxury and beauty brands — without the overhead of a full-time hire. Founded by Kate Hughes, with 20+ years of experience across Australia, UK and ASPAC.
Services
Fractional CMO
A senior marketing leader embedded in your business part-time — typically one to three days per week. Strategy, team and agency management, plan ownership, and accountability to commercial outcomes. Typically 3–12 months.
Interim Marketing Leadership
Immediate CMO or Head of Marketing level cover when your marketing lead has left. Step-in leadership that maintains momentum. Available at short notice, full or part-time, 3–6 months.
Marketing Reset
A scoped engagement: brand audit, channel reset, go-to-market plan, or commercial review. Fixed scope and fee, 4–12 weeks, with clean handover.
Sectors & Expertise
- Consumer and luxury goods
- Fine jewellery
- Beauty and personal care
- Ecommerce and DTC
- Digital and ecommerce operations
- Retail and wholesale partnerships
- Growth-stage consumer brands
Brands & Experience
Work includes engagements with L'Oréal, David Jones, FOREO, Kennedy, GRAFF, Rolex, Asahi, bp, Clemenger, AKQA, Paul Bram, Marks & Spencer, and MATCHESFASHION.
Contact
Email: kate@rathergoodmarketing.com
LinkedIn: linkedin.com/in/katehughes211
Melbourne, Australia & London, United Kingdom
Blog
Visit our blog for insights on fractional CMO leadership, marketing strategy, and the consumer, luxury and beauty sectors.